Sunday, April 15, 2012

McCall 1015 - Clothes to Fit the Little Lady Doll


During World War II, even dolls could help the war effort, either by nursing with the Red Cross or by working for the U.S. Office of Civilian Defense as an Air Raid Warden.

It's interesting that the two occupational garments are given top billing in the illustration, while the party dress and school clothes provide hope for the future.

The Office of Civilian Defense was established on May 20th, 1941, a little less than six months before the attack on Pearl Harbor.

The designers were careful to be accurate in rendering the insignia for the armband, though they had to simplify it a little due to the very small size.

Sunday, April 1, 2012

Woman's Day 5107 - Down-to-Earth Smock

February 1956.

On its own, the "Down-to-Earth" smock appears to be a nice utilitarian design enlivened with some easy machine embroidery.  But in this case we have additional documentary evidence to provide some context.

Tucked into the envelope was the page from Woman's Day magazine featuring this pattern.

Suddenly, we have a sense of materials, color use, wardrobe decisions, and an insight into the designer's vision.

"Black-raspberry" denim is much more interesting that the mid-gray of the black and white pattern envelope, and it's interesting to see the smock worn with "licorice" denim Wranglers (note the white top-stitching) and what are assuredly, the late (and much lamented, at least by me) Bass Weejuns.

Margaret Parker Gary writes that the smock is an "exact copy" of a Haitian field hand's vareuse.  Well, maybe.  I've been unable to find compelling visual evidence of an embroidered Haitian vareuse, although I've come across several text references to the vareuse in a general sense.  In his book Haiti, Her History and Her Detractors, published in 1907, Jacques Nicolas Leger describes the Haitian peasant: "On week days his costume consists of a "vareuse" and trousers made of blue denim..." and a footnote describes the vareuse as "a kind of loose jacket with two pockets in front. "  The web site for Haitian Enfance Education reports that for a recent celebration of Agriculture and Labor, parents were asked to dress their sons in the traditional vareuse.  The accompanying photographs don't provide enough detail to distinguish the vareuse.

The term vareuse is used today in France for the "traditional" Breton fisherman's smock.  (See the armorlux web site for an example.) (1)  Less frequently the term is used to describe a military garment somewhat similar to a sailor's middy blouse.

It is the French version of the fisherman's vareuse that Dior adapted for his 1957 "Free Line" collection, according to Daniel Delis Hill, in his book As Seen in Vogue, A Century of American Fashion in Advertising.  If this date is correct we have an interesting example of near simultaneous design, with both Gary (in the New World) and Dior (in the Old World) apparently picking up on the vibe of the larger aesthetic of the folk revival of the era.

Margaret Parker Gary started designing for Woman's Day around 1947-48.  In a 1952 newspaper interview about her work with Woman's Day, Gary states that "You don't have to be rich to be well-dressed."  Gary worked for Lord and Taylor for a number of years before making a big shift in demographics and joining Woman's Day.

While the Down-to-Earth smock is a relatively simple garment, it will take some time to make.   In addition to the machine embroidery and lots of top-stitching, tiny tucks fit both the front and the back into yokes, and the sleeves have rather tricky applied facings.

The photographer, Howell Conant, was a well-known fashion photographer of the day, shooting such icons as Audrey Hepburn and Grace Kelly.

This unprinted patterns does not appear to have been used.

(1) An English cousin of this garment is the Norfolk slop.